Industry Paper – Packaging Industry in India

GLOBAL PACKAGING INDUSTRY

Key Trends

• According to the latest market study released by Technavio, the global packaging market, valued at $589.9 billion in 2015 with a CAGR of 5.6 %.
• It will reach $770.5 billion by 2020 and USD 1,100 billion in 2024. With a global population of 7.35 billion human beings in 2015 according to the UN, each individual consumes USD114 of packaging per year in the world.

Source: Technavio

Top 20 Global Packaging Companies

Packaging Industry Value Chain

Source: EY

Customer Segmentation

1. FMCG / FMCD
2. Healthcare / Pharma
3. Personal Care
4. E-Commerce / Retail
5. Industrial Packaging

PACKAGING MATERIALS

Source: All4pack Paris, The international exhibition for packaging & Logistics ecosystem

The global packaging market is divided into five main categories of materials: plastics, paper and board, glass, metal and wood (textile is marginal). For many years, this market has been seeing growth in the use of rigid plastic materials and flexible materials. In terms of packaging units, the main packaging materials used in the world are also

1. Flexible materials (36%),
2. Paper and board (24%)
3. Rigid plastic materials (20%)

PACKAGING INDUSTRY IN INDIA

Overview

1. Domestic manufacturers largely control the Indian packaging industry; although some leading global packaging companies have also established a strong presence in India.
2. Consequently, the M&A activity in the packaging sector in India has been on the rise as many global companies have established are looking to establish presence in the fast growing geography. M&A activity has picked up pace with over 15 transactions in the packaging industry in India since 2012.
3. Despite this visible transition over the last decade from a 70% unorganized share, roughly 45-50% of this industry still remains unorganized.

M&A Activity Since 2012

Source: Avendus

Facts and Figures

1. According to the Packaging Industry Association of India, the Indian packaging industry was the fifth largest in the world in 2016. The Indian packaging industry, which constitutes about 4 per cent of the global packaging industry, has been growing at an annual rate of 18 per cent and is expected to touch $73 billion by 2020.
2. The per capita packaging consumption in India is quite low at 8.6 kg, compared to countries such as Germany and Taiwan where it is 42 kg and 19 kg, respectively. However, organized retail and boom in e-commerce, which offer huge potential for future growth of retailing, is giving a boost to the packaging sector.
3. India has 22,000 packaging units that operate in the area of glass, plastic, paper, metal and corrugated packaging, and 85 per cent of which are SMEs. These packaging companies further focus on four different categories-raw materials, converting industry, machinery and ancillary. Packaging growth is directly linked to GDP growth.

Key Indian Players

Global Packaging Companies in India

Packaging Industry – Segmentation by Players 

Classification of Players in the Primary / Secondary packaging segment

WAY AHEAD – TRENDS AND CHALLENGES

Key Packaging Trends:

1. Reduction in packaging materials – thinner, stronger design, lighter, simpler.
2. Packaging closer to manufacturer – less empty cartons carried in Lorries.
3. Smart packaging – rapid print, aligned with real-time campaigns and offers; more use of RFID technology for electronic tagging, tracking of stock, as cost of RFID tags falls.
4. Better recycling – easier recycling of packaging, higher percentage recycled materials in new packaging.
5. Biodegradeable packaging – eg plastics made from starch, more use of cardboard.
6. Space-saving packaging – eg growth of square cartons for drinks.
7. Customer Returns packaging – improvement in re-seal pouches to keep pace with huge growth of online ordering of eg clothes where customers often order several sizes to try on, returning most goods ordered.
8. Better ways to print branding / marketing on plastics eg bottles.
9. Less use of solvent-based inks for printing.
10. Consolidation of packaging industry – economies of scale with larger machines, faster turnarounds, next-generation technology

Challenges

1. Competitive Intensity
2. Investments / Rapid Changes in technology
3. Government regulations
4. Shortage and Rising cost of raw material
5. Costly Skilled Manpower
6. Rising input costs
7. Highly inadequate credit flow
8. Lack of Market Access & Advanced technology
9. Lack of exposure to Best Management and Manufacturing Practices
10. Lack of 100% commitment to the quality standards
11. Lack of Marketing, Distribution and Branding
12. Non-availability of skilled man-power

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